The Barbless Podcast Channel
Marketing Your Fly Fishing Brand - Luke Winter - Woodzee - Sun Glasses
Marketing Your Fly Fishing Brand - Luke Winter - Woodzee - Sun Glasses
Season 2Ep 49Published 6/21/2018

Marketing Your Fly Fishing Brand - Luke Winter - Woodzee - Sun Glasses

In this episode we talk to the founder of Woodzee Sun Glasses, Luke Winter. Woodzee is a maker of 100% natural wood eyewear. It was founded in Chico, California with the goal of growing a business committed to creating quality renewable products priced for everyone to enjoy. Luke breaks down everything you need to be thinking about when it comes to building and growing a lifestyle brand. If you are a fly fishing guide, starting your own fly fishing line of active wear, or own your own business this episode is for you.

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Why This Story Matters

In this episode we talk to the founder of Woodzee Sun Glasses, Luke Winter. Woodzee is a maker of 100% natural wood eyewear. It was founded in Chico, California with the goal of growing a business committed to creating quality renewable products priced for everyone to enjoy. Luke breaks down everything you need to be thinking about when it comes to building and growing a lifestyle brand. If you are a fly fishing guide, starting your own fly fishing line of active wear, or own your own business this episode is for you.

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Guests

Luke Winter

Luke is the owner/operator or Woodzee, Inc. located in Chico, Ca. Woodzee is the maker of 100% natural wood eyewear with the goal of growing a business committed to creating quality renewable products priced for everyone to enjoy.

Behind the Mic

Real guides and anglers sharing practical stories, conservation wins, and lessons learned on Western waters.

Chad Alderson

Chad Alderson

Producer & Co-hostActive

Chico, Ca.

Chad Alderson is the creator and producer of The Barbless Podcast, a Northern California show focused on fishing, conservation, and science. He’s chased stripers on the Sac River and Delta, trout on the McCloud and Lake Almanor, and carp through the canals of Scottsdale and most of California’s tributaries. His goal: help anglers “Know Better, Fish Better.”

Nick Hanna

Nick Hanna

Co-hostFormer

Chico, Ca.

Nick hosted the The Barbless Fly Fishing Podcast with co-host Chad Alderson from 2016 to 2020. Considered by many to be one of Northern California’s most elite anglers, Nick is an expert fly fisherman.

More from this season

An Introduction to NOAA - Biologist Monica Gutierrez
Striper and Bass on The Fly - Guides Chuck Ragan and Hogan Brown
Fly Fishing Bollibokka on the McCloud River and More - Guide Steven Fry
Yuba River Fly Fishing - Guide Jon Baiocchi

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